Pilgrims Coffee Branding Design Case Study London

Pilgrims Coffee

Pilgrim's Coffee - Branding and Identity Design London

Independent Coffee in a Unique Location

On the mystical Holy Island of Lindisfarne off the Northumberland coast, Andrew Mundy roasts and packages Fairtrade coffee beans from around the world to sell online and serve in his own coffee house. Andrew and his brother Tom approached me in Spring 2015 to help to reinvigorate the Pilgrim’s Coffee branding and website.

pilgrims coffee branding

Visualising Concepts

After initial discussions it was clear that Andrew wanted to make the Pilgrim’s logo more versatile, ensuring it worked well across packaging, signage and on screen, so the new design would need to be clearly legible at small sizes. On seeing the coffee house, roastery, some existing Pilgrim’s products and the island’s landscape and landmarks, I got a really strong sense of what the brand was about and identified 8 key terms that I would use to help me visualise the new Pilgrim’s identity: independent, unique, artisanal, quality, eco-conscious, ethical, fresh, relevant.

pilgrims coffee branding

Symbols & Landmarks

I worked on and delivered around 12 original branding concepts that focused on the 8 key terms, along with symbols representing Pilgrim’s special island location, such as anchors and the unique refuge towers that line the the tidal causeway linking the island to the mainland. Pilgrim’s were over the moon with the concepts and I worked with them to hone and refine their chosen design until it was finalised. With the logo complete, I carried out development on Pilgrim’s Shopify site to make it easier to update going forward.

pilgrims coffee branding


Working with such a unique business was really exciting, particularly branding them. Andrew was delighted with the company’s new identity and I’ve since designed product logos for their various coffees from around the world.

pilgrims coffee branding

Visit the Pilgrim’s Coffee Website

The Grass Guy Branding Design Case Study London

The Grass Guy

The Grass Guy - Branding & Logo Design

High End Design on a Low Budget

Aly Gentles was making the exciting move to start up his own lawn care business in his local area of East Sussex in 2014, and contacted me to design a logo for his new venture. As a fledgling business, Aly’s budget was very small and I was happy to work within those boundaries for this project. As a freelancer myself, I understand when budgets are tight, especially in the beginning, and enjoy working on these sorts of projects and seeing my clients’ businesses grow and grow as a result of my input.

The Grass Guy - Branding & Logo Design

Freshly Cut Logo Design (Sorry!)

I like to sketch logo concepts by hand to come up with initial ideas. Once I had 3 sketched designs that I was happy with, I moved my work to Adobe Illustrator to development them further. I sent these logo ideas to Aly and we discussed the pros and cons of each, settling on the lawnmower concept for its simple, clean yet distinctive look, which would look great across any media. I went back to Illustrator to edit, review and perfect the design, delivering the finished logo to Aly ready for his new business adventure to start.

The Grass Guy - Branding & Logo Design

Full Handover

Aly loved the logo and was really pleased with how we had worked together on such a low budget over a short space of time. To continue to keep costs low for his business, Aly was keen to make small flyers and ads himself to promote The Grass Guy, so as part of my initial project proposal I provided Aly with the vector (high quality) files to enable him to produce and print a whole range of promotional items himself in future at no added cost. It was great to be able to help yet another new business and see The Grass Guy flourishing!