Regular, relevant content laid out logically is crucial.
Great Content + Great Design = Great Website
Any web-savvy marketer will tell you that great websites are built on great content. That’s absolutely true - to an extent. If your great content is scattered, unorganised and difficult to navigate, users will struggle to digest it. Whether it’s a blog, news service, products or basic informational pages, it’s crucial that your content is displayed in a clear and logical layout that compliments it. A website audit can point out the strengths and weaknesses in your site's content, layout, SEO, speed, user journey and much more, giving you a full picture on what you can adjust to improve your online presence.
Make your content work for you, not against you.
In a previous life I worked as a full time content manager for a well known travel brand where I managed 6 websites simultaneously. I built up a comprehensive understanding of the importance of site architecture and laying out content in a coherent and easily digestible manner. I have since worked with my clients to unleash their website content from the shackles of poor design and ensure it is having the maximum effect for their businesses. Basing a site around well-planned architecture can funnel traffic to a conversion goal efficiently. I will work with you to achieve the best solution, whether that’s through restructuring pages, combining or dividing content, or simply redesigning the formation of your content to ensure it works for you, not against you.
My experience in content and site architecture management combined with my web design and development skills means I have a unique understanding when critiquing websites. I can provide you with a full report on the strengths and weaknesses of your current site, analysing everything from design and layout to speed and SEO. I carry out a website audit as part of a full responsive website design and build.