Pilgrims Coffee

Branding & Web

Summer 15

Pilgrim's Coffee - Branding and Identity Design London

Independent Coffee in a Unique Location

On the mystical Holy Island of Lindisfarne off the Northumberland coast, Andrew Mundy roasts and packages Fairtrade coffee beans from around the world to sell online and serve in his own coffee house. Andrew and his brother Tom approached me in Spring 2015 to help to reinvigorate the Pilgrim’s Coffee branding and website.

pilgrims coffee branding

Visualising Concepts

After initial discussions it was clear that Andrew wanted to make the Pilgrim’s logo more versatile, ensuring it worked well across packaging, signage and on screen, so the new design would need to be clearly legible at small sizes. On seeing the coffee house, roastery, some existing Pilgrim’s products and the island’s landscape and landmarks, I got a really strong sense of what the brand was about and identified 8 key terms that I would use to help me visualise the new Pilgrim’s identity: independent, unique, artisanal, quality, eco-conscious, ethical, fresh, relevant.

pilgrims coffee branding

Symbols & Landmarks

I worked on and delivered around 12 original branding concepts that focused on the 8 key terms, along with symbols representing Pilgrim’s special island location, such as anchors and the unique refuge towers that line the the tidal causeway linking the island to the mainland. Pilgrim’s were over the moon with the concepts and I worked with them to hone and refine their chosen design until it was finalised. With the logo complete, I carried out development on Pilgrim’s Shopify site to make it easier to update going forward.

pilgrims coffee branding


Working with such a unique business was really exciting, particularly branding them. Andrew was delighted with the company’s new identity and I’ve since designed product logos for their various coffees from around the world.

pilgrims coffee branding

Visit the Pilgrim’s Coffee Website