The End

WordPress Theme Customisation

Summer 15


Cross-platform Consistency

The owners of locally renowned Watford fashion outlet The End tasked me with building a website that matched their trendy, culturally relevant store and merchandise. They have a loyal customer base and thousands of followers on social media, particularly Instagram, where they regularly post photos of their new items being modelled in-store.



The guys at The End were exploring the possibility of moving in to ecommerce, so I integrated a secure online store in to their new WordPress site for them to test out and evaluate. They eventually decided that, although the store was easy to manage and really well put together, the business wasn’t at the right juncture to move in to online retail just yet. The e-commerce functionality is already integrated and ready to switch on in future.


Fully Integrated

The clients were very conscious that, despite how easy it might be to update the new site, they might not find the time to keep it updated while managing a busy store and an Instagram account in high demand. To help alleviate the workload pressure, I customised and adapted existing plugins in order to fully integrate a live feed of their Instagram photos. This ensures the site is regularly updated by the client simply by updating their Instagram account as they had previously. The guys at The End were really happy with their new site, and I’m hoping to work with them again in the near future to realise the potential of an online store.